Even with technology touching everything we do, people still love a paper calendar. Not only does it show you important dates and events at a glance, but you can be a lot more creative with images and pictures.
Calendars are one of the most popular gift items during the holiday season not just for the grandparents, but also for customers. And that’s a good thing if you’re a print department or printing house. Not only does it mean extra work at this time of year, but it gives you the chance to have a little fun with it. When a customer comes to you to print calendars, they may ask you for ideas and tips on creating a printed calendar that will get maximum marketing mileage.
Here are just a few ideas for you to do just that.
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Use More Interesting Visuals
The cool thing about calendar graphics is that even the stock landscapes and cityscapes work really well. But with just a little effort, you can make suggestions that will give the images of any calendar more visual appeal and help keep your customer’s brand in the foreground all year long.
Here are just a couple quick ideas you can offer:
a. Add a Quote - Even if your customer wants to use standard stock shots to save money, throwing a quote onto each image will make the entire image more engaging.
b. Infographics – They might be the internet’s greatest gift to print media. Everyone loves infographics and they make great visuals on a calendar that get noticed again and again.
2. Offer Different Sizes
Some people like to have a printed calendar on their desk and others like them on the wall. Even for those that hang on the wall, not everyone has space for a full-sized calendar.
If your customer only offers one type and size of calendar, those calendars won’t get used by anyone who finds them too large or small. That means many, if not most, of their calendars won’t be used.
3. Use the Right Calendar Hanger
OK, this one isn’t particular creative, but if you’ve ever tried to hang a wall calendar using that little hole punched into the paper, you know how frustrating it can be. Plus, by the 3
rd month the paper has split leaving the calendar useless. Not only does it mean the company will get no marketing return from that calendar, the poor quality reflects badly on the company’s brand.
Southwest Bindings offers a complete line of
top-quality calendar hangers so your customers can depend on their calendars delivering top marketing ROI.
a. Calendar Hangers for All Sizes of Calendar – Give your customers the choice of size, or let them order every size, with hangers that range form 4” to 12” wide.
b. Two Different Colours – All our calendar hangers are available in white or black to compliment any image or graphic.
c. Use Your Existing Wire-O Machine – Save money and easily create calendars by binding your calendars with your Wire-O machine and adding the right hanger for the calendar. You save even more money because you don’t need to buy a booklet making machine.
d. A Professional Look with Added Durability – Using your calendar hangers with Wire-O binding gives the calendars a professional look and you won’t have to worry about the paper tearing under the weight of a nail or screw.
Yes, it’s calendar season. It’s a great time for you to generate more business, especially if you can offer your customer new ideas and the right calendar hangers to get more bang for their marketing buck.
