5 Easy Steps to Choosing Promotional Supplies

There are tens of thousands (probably even hundreds of thousands) of different promotional supplies out there. So with all those options, how do you know what to choose to get the most return on your investment? Here are 5 easy steps to help you choose the best promotional item for your business:

1. Be Useful: There is a reason why cloth bags, pens and drinkware are so popular, it’s because they actually serve a purpose. We’re not saying those are the only three items you should ever use (see point below), but when choosing your promotional item make sure it serves a purpose other than just getting your name out there, or else it will end up in the trash.

2. Be Unique: You want your promotional item to stand out from all the others people get. What would stick out more in your mind, getting another pen or getting a phone charger? Both are useful, but only one is unexpected and will stick in your mind even when you are not using it.

3. Be On Brand: If you’re a Dentist, you’re not going to send out a keychain with a picture of a house on it, however if you’re a realtor or a broker that item would be perfect! The idea here is to keep in mind what your brand is and tie your promotional item back to it.

4. Be Trendy: There’s nothing wrong with following the trends when it comes to promotional items. This one might not always tie back to your brand as well, but by cashing in on the trend while it is hot, you are able to get a lot of recognition, plus these tend to be some of the most unique items out there (tying back in with point #2).

5. Be On Budget: Have a realistic budget set out for what you want to accomplish and stick with it. Having a budget is the easiest way to narrow down your options and make the end decision easier.

It’s ok if your promotional item doesn’t check off all 5 strategies above, but by keeping these in mind it will make your next promotional give away a lot more successful. The #1 strategy above all is to make the process as simple as possible. It’s very easy to become overwhelmed with the sheer volume of promotional supplies out there, so why go through the process alone? Contact us at Southwest and we will do all the hard work for you, leaving you with a manageable amount of options to choose from (instead of thousands).