Considering the print industry can trace its beginnings back over 1,000 years, they can’t be blamed for developing a bit of their own language. While some of the lingo might be difficult for regular folk to understand some of it is fairly straight forward like ‘binding’.
But there is one print term that seems easy to understand, but not many people outside the industry can explain it, at lea...
As with most people, cancer has touched the Southwest Family in multiple ways. We are lucky enough to have many cancer survivors working with us today, but the biggest impact cancer has had on us started with Cris Amarelo. Cris was Louis’ (Southwest’s President) brother-in-law and his right-hand man. 12 years ago he was diagnosed with stomach cancer. He managed to fight for almost 2 years befor...
We’ve talked about the importance of having the right business card to show off your business, but a business card alone will not turn a prospect into a customer. You’ve been able to get the coveted meeting with your prospect (or even better, the decision maker) and now you need to turn on your ‘A’ game. You’ve done your research, put together a comprehensive report to show them why they should...
Ever since the invention of the desktop computer, people have been exploring how to transfer data from one computer to another. With the invention of the Internet (and the notorious ‘cloud’) it seemed like that issue had been permanently solved. However, clouds have limited space (even if you are willing to pay a premium each month) and there are still moments, even in todays world, where you w...
In today’s tough world what sets you and your brand different for your competition? First impressions count and when you meet the customer for the very first time you will most likely exchange business cards. So the question becomes how does your business card reflect your unique opportunity that you bring to the table? Does your business card give you a unique advantage? After all, your first ...
You might have recently heard some buzz in the Industry about printing items ‘double thick’. It seems to be the latest craze, everyone wants their invitations and business cards printed double thick, but what exactly does that mean? And if your copier or printer can only print on stock up to 14pt, how are other guys getting 20pt and 24pt products out to their customers?
The good news is that...
`You know what the New Year means. It’s time for a fresh start by doing away with the bad habits from the old year. And those habits don’t always relate to chocolates and cheesies.
We’re all busy and, over time, all the ‘short-cuts’ we take in our office organization, like all those post-its you have across the top of your monitor, can add up to less productivity and more stress.
The star...
As the Earth gets older, it is more and more evident that we have a responsibility to protect it for generations to come. One suggestion has been to move towards a paperless society. Whether its traditional paper or index and bond paper the thoughts have been the same. After all, cutting down on paper use means cutting down fewer trees, right?
While paper ultimately comes from trees, today t...
Whether you’re talking to your team at the weekly meeting, or you’ve been asked to give a presentation at your industry’s big annual conference, how you present the information may be more important than the information itself. If your presentation doesn’t engage the audience and make an impression, then your message might not get across.
Whether you’re one of the lucky few who are natural p...
How’s your records management expertise? If you’re like most people, it’s not great. Of course, that makes you a prime candidate to be picked to set-up or takeover the records management for your company.
Now what?
The first thing you should know about records management for any company is that it’s incredibly important for a variety of reasons.
Privacy Protection – Keeping your corp...
If you’re considering an automated punch or cutter, the smartest first step isn’t the spec sheet, it’s the ROI calculator. Knowing when (and how) the equipment pays for itself turns a capital...
Choosing the right laminating film is critical when working with digital printing, heavy ink coverage, or textured paper stocks. Incompatible films can cause problems leading to reprints and wasted...
Discover Spring 2026’s hottest promotional product trends, from sustainable eco‑friendly merch to premium golf accessories and sun‑smart UV protection gear. Learn how to boost brand visibility, spark...
